Google Play Store is getting more downloads than the Apple App Store, but the former is behind from later in the revenues side. To tackle the issues with revenues, Google has introduced the Pending Payments or the Cash transactions for Play Store purchases. Android users in the developing countries who don’t have access to the credit cards can now purchase the apps from Play Store with cash from supported outlets. The users will have to pay the cash worth the App’s price at the supported outlets, and they will receive the App on the smartphone within 10 minutes.
This way doesn’t require a debit or credit card or even any other means of payment except for cash as the company is taking steps to introduce multiple payment methods like the eWallet, Unified Payment Interface for Indian customers, Carrier Billing in almost all of the Southeast Asian countries and others. But, all of these methods are quite good for the customers with access to these payment processing services and not for those with access to only cash. Once the user purchases an app using the cash payment method, he will be shown the Pending Payment purchase code, which he has to show to the authorized outlet employee and pay the cash. Within 10 minutes of the payment, he will receive the purchase confirmation, and the App will be installed.
Cash Payments are the delayed form of payments, which is considered as the pending payments. The purchase won’t be processed until the vendor confirms the receipt of cash. Instead of using the default payment methods like the Credit Card, Debit Card, Play Store Credits or even the gift cards, the users can now start accessing the Cash payment method for app purchases or in-app purchases. Cash Payment method will debut with Google Play Billing Library version 2.0, and the developers can optionally include it.
