Netflix is facing intense competition from the likes of Amazon Prime Video and might meet a massive blow after the launch of Streaming services from Apple and Google. That’s why the company is so desperate in capturing the Indian and Southeast Asian markets, where the digital movie streaming is just getting a boost. The company is testing out a cheaper plan in Malaysia and has recently started the tests in India. The more reasonable plan does come with limitations, but suitable for those who are interested in streaming movies legally with ease.
Netflix has just started testing the user feedback on the cheapest plan which costs nearly $3.89 per month. The plan converts to almost 250 Indian rupees. With this plan, Netflix is willing to put up a fight with local video streaming services like the Amazon Prime Video, Zee5, Hotstar and Voot. Although Voot and Zee5 stream only local TV content with local movies, they have more active users than the Netflix user base. But the plan of $3.89 per month is not good enough compared to the plans from the rivals. Amazon Prime video is the cheapest option for Indians as it costs only $1.88 or nearly 129 Indian rupees per month with Prime Subscription benefits.
The cheapest plan is not fully loaded but has many limitations. The plan comes with the SD streaming option, one device and that too only smartphone. No other device is supported in the cheapest plan than the smartphone. The company is trying to get feedback from the users living in Malaysia and other southeast Asian countries. Netflix has plans similar to this one in the Southeast Asian countries with respective currency. It is evident that Netflix is desperate to capture the Indian market as nearly 1.2 billion people might come online in future.
