Nougat Market to Reach USD 635.2 Million, Globally, by 2032

Introduction

The global Nougat Market is experiencing significant growth, driven by rising consumer demand for confectionery products and increasing innovation in flavors and formulations. The market size is expected to reach approximately USD 635.2 Million by 2032, up from USD 391.1 Million in 2023, reflecting a compound annual growth rate (CAGR) of 5.6% during the forecast period from 2023 to 2032.

This expansion is supported by various factors, including the growing popularity of premium and artisanal candy products, particularly in North America and Europe, where consumer preferences are shifting toward higher-quality, indulgent treats. Additionally, the increasing consumption of nougat in combination with other confectionery items like chocolates, ice creams, and pastries is driving product diversification and demand across global markets. The growing trend of healthier snack options, including nougat made with organic ingredients or lower sugar content, is also contributing to the market’s expansion.

Furthermore, emerging markets in Asia Pacific and Latin America are presenting lucrative opportunities, with rising disposable incomes and changing lifestyles fueling the demand for Western-style confectioneries. Manufacturers are focusing on innovation and expanding their product lines to meet diverse consumer preferences, which is further stimulating market growth.

As the market for nougat continues to evolve, opportunities for expansion are abundant, especially in the areas of premium offerings, sustainable ingredients, and novel flavor combinations, catering to the growing demand for personalized, high-quality confectionery products. The increasing popularity of e-commerce platforms and the rise of direct-to-consumer sales channels are also enhancing market accessibility, enabling brands to reach a wider consumer base and further boosting growth potential.

Key Takeaways

• Market Growth: The Nougat Market was valued at USD 370 Million in 2022 and is projected to reach USD 635.2 Million by 2032, representing a substantial growth opportunity in the confectionery industry. Between 2023 and 2032, the market is expected to register a Compound Annual Growth Rate (CAGR) of 5.6%, indicating steady expansion over the next decade.
• Product Type Analysis: White Nougat held the largest market share in 2022 (43.0%) due to its versatile flavor and association with gourmet and premium confectionery. Brown Nougat is the fastest-growing segment, known for its rich and distinctive flavors.
• Distribution Channels: Hypermarkets & supermarkets dominated the market in 2022, with a market share of 37.7%. These outlets offer convenience, extensive selection, and competitive pricing, driving nougat sales. Confectionery stores are the fastest-growing segment, providing specialized and curated shopping experiences for premium nougat.

Nougat Statistics

• Moreover, gelatin is utilized to create chewy nougat. The moisture content of hard nougat is 5–7%, while soft nougats might have a moisture content of 9–10%.
• With stirrers, remelting is often done in steam-jacketed kettles that are between 65 and 75 °C (145 and 155 °F). In order to create fondants with a light texture, 5–10% frappé, prepared as outlined in Nougat, is added.
• In order to be certified under the Jijona brand, nougats must contain at least 64% almonds and always have more than 10% honey than other ingredients.
• Using Jijona nougat, our flagship product, to perform simple calculations: 70% almond + 17% honey = 87%. Egg whites and sugar make up the final 13%.
• The nougat de Montelimar label is reserved for products that include at least 30% roasted pruned almonds, or 28% almonds and 2% pistachios, and 25% honey by weight of dry matter from sweeteners.

Emerging Trends

• Growth of Plant-Based Nougat Options The demand for plant-based and vegan products has expanded significantly, influencing the nougat sector. Manufacturers are increasingly exploring alternatives to traditional animal-based ingredients such as honey and egg whites. The development of plant-based nougat formulations, utilizing substitutes like aquafaba (chickpea brine) or plant-based syrups, has emerged as a key trend in response to growing consumer preference for vegan and cruelty-free products.
• Incorporation of Superfoods and Functional Ingredients As consumer interest in health-conscious snacks rises, nougat manufacturers are incorporating functional ingredients and superfoods into their formulations. Ingredients such as matcha, chia seeds, turmeric, and collagen are being added to nougat to enhance nutritional value. These products are marketed as healthier alternatives, with added functional benefits like improved digestion, antioxidants, or skin benefits, appealing to health-conscious consumers.
• Premiumization and Artisanal Nougat Products The shift towards premiumization in the confectionery market has influenced the nougat sector, with consumers showing a growing preference for high-quality, artisanal products. Nougat varieties crafted using traditional methods, high-quality nuts, and exotic flavors are gaining popularity, particularly in the luxury and gourmet segments. This trend reflects a broader movement toward indulgent, high-end snacks, often targeting niche markets such as fine dining or gift segments.
• Flavors and Ingredient Innovation Nougat is increasingly being flavored with a diverse range of ingredients to cater to changing consumer palates. The integration of exotic flavors like matcha, salted caramel, and lavender, as well as regional spices such as saffron and cinnamon, is expanding the variety available in the market. Manufacturers are experimenting with the use of innovative and unusual combinations, aiming to attract adventurous consumers seeking unique taste experiences.
• Sustainability and Ethical Sourcing of Ingredients Sustainability concerns have become a dominant factor influencing consumer purchasing decisions across various food categories, including confectionery. There is a growing emphasis on sourcing ingredients such as nuts, sugar, and honey from ethical and sustainable suppliers. The transparency of ingredient sourcing, including fair trade certifications and organic options, is becoming increasingly important in the market. Nougat producers are aligning with these values to cater to environmentally-conscious consumers.
• Growth in Non-traditional Nougat Applications While traditional nougat is primarily consumed as a confectionery product, its applications are expanding beyond the snack category. Nougat is increasingly being integrated into a variety of non-traditional products, including ice creams, chocolate bars, and even in savory dishes. The versatility of nougat as a texture-enhancing ingredient is being explored by both large manufacturers and artisanal creators, offering a broader scope for innovation within the market.

Use Cases

• Confectionery Products Nougat is most commonly used in the production of candy bars, chocolates, and other confectioneries. Major global candy brands incorporate nougat in products like Mars bars, Snickers, and Milky Way. The creamy, chewy texture adds a unique mouthfeel that differentiates these products in the competitive candy market.
• Desserts and Bakery Products Nougat is also used in various desserts, pastries, and baked goods. It is commonly incorporated in cakes, ice cream, and tarts for both flavor and texture. Additionally, nougat is used in some traditional holiday desserts, such as nougat logs during Christmas or in French nougatine pastries.
• Pharmaceutical and Nutritional Products In some cases, nougat is used as a base or flavoring agent in nutritional supplements and protein bars. The soft, chewy texture can help mask the flavors of vitamins or protein powder, improving the overall consumer experience. Additionally, some pharmaceutical products, such as chewable vitamins, use nougat to enhance palatability.
• Cosmetic and Personal Care Products While less common, nougat has begun to find its way into the cosmetic industry. It is sometimes used in skin care products for its hydrating properties, thanks to the natural oils present in ingredients like honey and almonds. Additionally, nougat can be incorporated into exfoliating scrubs or as part of formulations for its smooth texture.
• Gift and Seasonal Products Nougat is often used in seasonal or gift-related food items, particularly during holidays like Christmas and Easter. High-end nougat gifts, such as packaged nougat with nuts or chocolate coatings, are popular in markets across Europe, the U.S., and Asia.

Major Challenges

• Rising Raw Material Costs: Nougat production relies heavily on ingredients such as sugar, honey, nuts (e.g., almonds, hazelnuts), and egg whites. Over the past few years, the prices of these raw materials have been volatile due to factors such as weather conditions, supply chain disruptions, and increased demand in other food sectors.
• Health and Dietary Concerns: Health-conscious consumers are increasingly avoiding high-sugar and high-calorie products, including nougat, due to growing concerns about obesity, diabetes, and heart diseases. In fact, the global demand for low-sugar and sugar-free alternatives has increased by 12% annually over the last five years. This trend presents a challenge for nougat manufacturers to innovate and offer healthier alternatives without compromising taste or quality.
• Supply Chain Disruptions: Global supply chains continue to be impacted by various factors, including geopolitical instability, transportation bottlenecks, and the aftermath of the COVID-19 pandemic. Disruptions in raw material availability, such as delays in the shipment of key ingredients, can lead to production slowdowns and increased costs.
• Competition from Alternative Confectionery Products: Nougat competes with a variety of other confectionery products, such as chocolates, gummies, and energy bars, which are often perceived as more innovative or convenient by consumers. As a result, nougat may face difficulty in maintaining market share unless it can differentiate itself by offering unique flavors, health benefits, or packaging innovations.
• Changing Consumer Preferences: Consumer preferences in the food and snack industry are shifting towards more diverse, adventurous flavors and textures. Nougat, traditionally considered a classic or seasonal product, may not be perceived as trendy or innovative compared to other confectionery products. For example, flavor innovation, such as the introduction of exotic or fusion flavors in chocolate and gummies, is growing at a rate of 7-9% annually. Nougat manufacturers must continuously adapt to evolving consumer tastes and find ways to make the product more appealing to younger generations.
• Regulatory and Compliance Challenges: The food industry is subject to an increasing number of regulations related to health, safety, and labeling requirements. For example, in the European Union, the use of certain food additives in confectionery is strictly regulated. Compliance with such regulations requires manufacturers to invest in quality control systems and product testing, which can increase operational costs.
• Seasonality and Demand Fluctuations: Nougat, especially in its traditional forms, is often seen as a seasonal treat, particularly during the holiday periods such as Christmas. This seasonal demand creates challenges for manufacturers in terms of inventory management, production scheduling, and cash flow. Overproduction during peak seasons can lead to unsold stock, while underproduction can result in missed opportunities to capture the full market potential.
• Packaging and Sustainability Concerns: As environmental concerns grow, consumers and regulatory bodies are demanding more sustainable packaging solutions. The food and confectionery industries, including nougat manufacturers, are under increasing pressure to reduce plastic waste and adopt recyclable or biodegradable packaging. According to a recent report, 75% of consumers prefer products with eco-friendly packaging, putting pressure on manufacturers to invest in sustainable alternatives, which can be more expensive and require retooling of production lines.

Market Growth Opportunities

• Health-Conscious Product Development: With increasing demand for healthier alternatives, nougat manufacturers have a significant opportunity to innovate by creating low-sugar, sugar-free, or functional products. The global demand for low-sugar snacks has grown by approximately 10-12% annually over the last five years. This growth can be attributed to rising health awareness, especially regarding obesity and diabetes. Nougat products that are high in protein, made with natural sweeteners (such as stevia or monk fruit), or enriched with vitamins and minerals could capture a growing health-conscious consumer base.
• Premium and Gourmet Nougat: There is a growing demand for premium and artisanal products, especially in developed markets. Consumers are increasingly willing to pay more for high-quality, ethically sourced, or handcrafted products. By using high-quality ingredients such as organic honey, free-range eggs, or luxury nuts like macadamias, manufacturers can differentiate their products from mass-market offerings. Additionally, the rise of gourmet food stores and online premium retail channels provides an ideal distribution platform for high-end nougat products. The luxury confectionery market has shown steady growth, with consumers in North America and Europe increasingly preferring specialty sweets.
• Flavored Nougat and Product Diversification: The increasing consumer interest in new and exotic flavors presents a significant growth opportunity for nougat manufacturers. The trend toward flavor innovation is growing rapidly, with global demand for new flavors in the confectionery market expected to increase by 8-10% annually. This trend can be seen in the introduction of nougat with added ingredients such as chocolate, fruit, spices, and even matcha.
• Growth in Emerging Markets: The nougat market is experiencing growth in emerging economies, where rising disposable incomes, urbanization, and changing dietary habits are driving demand for confectionery products. The confectionery market in Asia-Pacific, including China and India largely due to the increasing adoption of Western-style snacks and sweets. Manufacturers that expand their reach into these regions can benefit from this trend by introducing nougat products tailored to local tastes. For instance, introducing nougat with local flavors like matcha or lotus seed could resonate well with consumers in China, while in India, nougat infused with traditional spices or dried fruits could attract a wider audience.
• Sustainability and Ethical Sourcing: As sustainability becomes a higher priority for both consumers and companies, nougat manufacturers have an opportunity to adopt ethical sourcing practices, particularly for key ingredients like honey, almonds, and cocoa. According to recent consumer surveys, 70% of consumers are willing to pay more for products that are sustainably sourced and ethically produced. For example, brands that use Fairtrade-certified ingredients or adopt environmentally friendly packaging stand to benefit from a growing base of eco-conscious consumers. Sustainability is becoming a major factor in purchase decisions, and manufacturers that can offer transparency and eco-friendly products could see an increase in demand, especially in Europe and North America, where consumers are more attuned to sustainability concerns.
• Expansion into Snack and On-the-Go Segments: The increasing demand for portable and convenient snacks presents an opportunity for nougat to enter the on-the-go snack segment. Nougat, with its energy-boosting qualities (due to its nut and sugar content), can be positioned as a premium snack option for busy consumers looking for healthier, more indulgent alternatives to traditional snacks like chips or granola bars. Some companies have already begun packaging nougat in single-serving, portable formats to cater to the growing demand for convenience. This trend is expected to continue as more consumers turn to snacks that are easy to carry and eat while on the move.
• Online Sales and Direct-to-Consumer Channels: The shift towards e-commerce and online retail presents a huge opportunity for nougat manufacturers to reach a wider audience. This includes online sales of confectionery, where nougat products can be sold through both dedicated e-commerce platforms and marketplaces like Amazon. The direct-to-consumer (D2C) model, where companies sell directly through their own websites or social media channels, also provides an opportunity to build brand loyalty and engage with consumers. Manufacturers can leverage digital marketing strategies, subscription services, and personalized product offerings to attract consumers looking for specialized or exclusive nougat products.

Recent Development

Mars, Incorporated is a global leader in the confectionery sector, known for its diverse range of products, including nougat-based offerings such as the famous Mars Bar. The company has a strong presence in over 80 countries, with its products sold worldwide. Mars has built a reputation for innovation and quality, with a strategic focus on expanding its product portfolio and maintaining sustainable sourcing practices. The company’s approach to the nougat sector integrates cutting-edge manufacturing techniques and high-quality ingredients, ensuring the consistency and appeal of its products. Mars has also invested in expanding its reach in emerging markets, positioning itself as a key player in the global nougat and broader confectionery market.

Golden Bonbon is a well-regarded name in the confectionery sector, specializing in high-quality nougat products. Based in Australia, the company is known for its artisanal approach to creating nougat, using premium ingredients like honey, almonds, and other locally sourced nuts. Golden Bonbon focuses on producing small-batch, hand-crafted nougat, which appeals to consumers seeking authentic and natural confections. The brand has gained popularity among niche markets, particularly those interested in premium and gourmet products. Its emphasis on quality and tradition has made Golden Bonbon a notable competitor in the high-end nougat sector, catering to consumers looking for luxurious, flavor-rich sweets.

Mondo Nougat is an Australian-based manufacturer recognized for its premium nougat products. The company prides itself on producing traditional, handcrafted nougat using quality ingredients, such as Australian almonds and honey. Mondo Nougat has carved out a strong niche in the gourmet segment, offering a variety of nougat flavors and sizes, making it a favored choice among both retail and corporate clients. The company’s commitment to excellence and authenticity is reflected in its products, which are designed to appeal to consumers looking for a refined confectionery experience. Through its focus on quality and innovation, Mondo Nougat has strengthened its position in both local and international markets.

Chabert & Guillot is a distinguished French manufacturer of traditional nougat, celebrated for its artisanal approach and expertise in creating nougat with an emphasis on premium ingredients and time-honored recipes. Established in the heart of Provence, the company produces a variety of nougat styles, including both white and brown nougat, often incorporating regional specialties such as lavender honey and pistachios. Known for its luxury confections, Chabert & Guillot caters to both domestic and international markets, offering products that appeal to high-end consumers seeking authentic, French-made sweets. The company is regarded for its commitment to quality, innovation, and heritage, ensuring its place as a leader in the gourmet nougat sector.

Golden Boronia Pty Ltd is an Australian company specializing in the production of premium nougat, with a focus on high-quality, natural ingredients. Known for its small-batch, handmade nougat, Golden Boronia offers a diverse range of products that include both traditional nougat and innovative variations with exotic flavors. The company prides itself on its commitment to local sourcing, ensuring the use of the best Australian almonds, honey, and other raw materials. With a growing presence in both domestic and international markets, Golden Boronia is positioned as a premium brand in the gourmet nougat sector, appealing to consumers who value quality, craftsmanship, and flavor variety in their confectionery choices.

Bettenays Margaret River is an Australian confectionery company renowned for its artisanal approach to producing premium nougat and other sweet treats. Based in the renowned Margaret River region, the company uses high-quality, local ingredients such as Australian almonds, honey, and other native botanicals to craft its nougat. The brand has established itself as a staple in the gourmet confectionery market, offering a variety of flavors that blend traditional techniques with local influences. Bettenays has gained a loyal following among consumers who appreciate hand-crafted, small-batch products that emphasize quality and regional authenticity.

Quaranta is an established Italian brand known for its high-quality nougat products, particularly the renowned Torrone. Based in the Piedmont region of Italy, the company has been producing traditional Italian nougat for over a century. Quaranta’s offerings are crafted using time-honored recipes, with a focus on premium ingredients such as almonds, hazelnuts, and honey. The brand is highly regarded for its commitment to craftsmanship, producing both soft and crunchy variations of Torrone. Quaranta has a significant presence in international markets, where its premium nougat products are appreciated for their authentic flavors and artisanal qualities, positioning it as a leader in the high-end nougat sector.

Margaret River Nougat is an Australian company specializing in handcrafted nougat products made from locally sourced, premium ingredients. Located in the Margaret River region of Western Australia, the company uses Australian honey, almonds, and other native ingredients to create a range of gourmet nougat varieties. The brand is recognized for its small-batch production and its commitment to quality and sustainability. Margaret River Nougat has established a strong presence in the Australian market and is expanding its reach internationally, offering both traditional and innovative nougat flavors that appeal to discerning customers seeking an authentic and luxurious confectionery experience.

Lindt & Sprüngli AG, a globally recognized Swiss chocolatier, is known for its premium chocolate products, which often incorporate nougat as a key ingredient. The company’s expertise in crafting high-quality confections has allowed it to successfully integrate nougat into its diverse range of offerings, including its famous Lindor truffles and chocolate bars. Lindt’s focus on innovation, craftsmanship, and the use of superior ingredients has ensured its status as a leading player in the global nougat and chocolate sectors. With a robust international distribution network, Lindt continues to strengthen its position in both the premium chocolate and nougat markets.

The Savanna is an Australian-based confectionery brand known for producing premium nougat using locally sourced, natural ingredients. The company emphasizes its commitment to quality, offering a range of handcrafted nougat that includes both traditional and unique flavor combinations. The Savanna has built a reputation for its high-end products, which are designed to appeal to consumers looking for indulgent yet natural treats. With a focus on craftsmanship and sustainability, the brand has attracted a loyal following among health-conscious consumers who seek luxurious, guilt-free confectionery. The Savanna is positioning itself as a premium choice in the Australian and international nougat market.

Sugar & Spice is a boutique confectionery company that specializes in handcrafted nougat, focusing on small-batch production and high-quality ingredients. The brand is known for its wide range of nougat flavors, which incorporate both traditional ingredients like almonds and honey as well as more innovative, modern flavor combinations. Sugar & Spice targets premium markets, offering a refined confectionery experience with an emphasis on craftsmanship and sustainability. With a growing presence in the gourmet sector, the company has carved out a niche for itself in the competitive nougat industry by offering unique, artisanal products that appeal to discerning consumers.

Walters Nougat is an Australian brand renowned for its handcrafted nougat, which is made using only the finest natural ingredients such as almonds, honey, and other local produce. The company focuses on producing high-quality, artisanal nougat, offering a variety of flavors that cater to both traditional and modern tastes. Walters Nougat is distinguished by its commitment to sustainability and local sourcing, ensuring the use of Australian-grown ingredients in every batch. The brand has gained recognition in the gourmet market, positioning itself as a premium choice for consumers seeking authentic, handmade nougat with a focus on quality and taste.

Conclusion

In conclusion, the global Nougat Market continues to grow steadily, driven by increasing consumer demand for high-quality, artisanal, and gourmet confections. Nougat’s versatility, with variations in texture and flavor profiles, allows it to cater to a wide range of consumer preferences, from traditional to innovative tastes. Companies across the globe, particularly in Europe, Australia, and the U.S., have focused on elevating the product by incorporating premium, locally sourced ingredients like honey, nuts, and fruit, enhancing both flavor and sustainability.

As consumer awareness about healthier ingredients and sustainability grows, many manufacturers are adapting by offering products that are more natural, organic, and free from artificial additives. Additionally, premiumization trends, coupled with the increasing popularity of high-end, luxury confectionery products, suggest that nougat will continue to carve out a strong niche in the gourmet market. This presents significant opportunities for both established brands and new entrants to capture a growing, quality-focused consumer base.

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