Table of Contents
Home Decor Market Overview
Home decor companies involve enhancing the interior of a space to achieve aesthetic appeal and functionality.
Key elements include selecting color schemes for walls and accents. Choosing and arranging furniture for comfort and style, and incorporating various lighting types for ambiance and focus.
Textiles like rugs, curtains, and cushions add texture and color. While accessories like art, decorative objects, and plants introduce personality and vibrancy.
Storage solutions and flooring options are selected for practicality and style, and wall and ceiling treatments can further refine the look.
Personal touches, such as family photos and custom items. Complete the decor by reflecting individual tastes and making the space inviting.
Market Drivers
The global home decor market is driven by several key factors. Including increasing disposable income and urbanization, which boost consumer spending and home personalization.
Growth in the real estate sector and rising home renovation activities further fuel demand for decor products.
Evolving consumer preferences towards sustainable and stylish options, along with advancements in technology. Such as augmented reality and innovative manufacturing, enhance the shopping experience and product offerings.
Additionally, social media and online platforms influence trends and purchasing decisions, while globalization introduces diverse design influences, expanding market opportunities.
Market Size
The global home décor market is projected to reach approximately USD 949 billion by 2032. Up from USD 672.20 billion in 2022, growing at a CAGR of 3.60% from 2023 to 2032.
List of Major Companies
These are the top 10 companies operating in the Home Decor Market:
Samsung
Company Overview
| Establishment Year | 1969 |
| Headquarter | Suwon, Seoul, South Korea |
| Key Management | Lee Jae-Yong (Executive Chairman) |
| Revenue (US$ Bn) | $ 198.2 B (2023) |
| Headcount | ~ 270,372 (2023) |
| Website | https://www.samsung.com/ |
About Samsung
Samsung Electronics is expanding its presence in the home decor companies/sector. Particularly through its focus on smart home technologies and appliances.
Recently, the company has been integrating its advanced AI and IoT capabilities into products that blend technology with home aesthetics. Such as smart refrigerators and televisions that serve as both functional devices and design elements in modern homes.
In 2024, Samsung made significant strides by acquiring companies that enhance its smart home ecosystem. Including Perch Technologies, a company specializing in smart home interfaces.
Additionally, Samsung is increasing R&D investments to develop more energy-efficient and sustainable home products, aligning with global trends toward eco-friendly living.
These developments underscore Samsung’s commitment to innovation in the home décor market. Positioning itself as a key player in the evolving smart home landscape.
Geographical Presence
Samsung Electronics, headquartered in Suwon, South Korea, maintains a robust global presence with key facilities and operations across multiple regions.
In North America, it has major offices in Dallas, San Jose, and Atlanta, while in Europe. Significant operations are based in the UK, Germany, and France.
The Asia-Pacific region hosts extensive facilities in South Korea, China, India, and Japan. Latin America sees major operations in Brazil and Mexico, and in the Middle East and Africa, Samsung has a notable presence in Dubai and Johannesburg.
This global footprint supports its extensive range of electronics and technology products through a network of retail and distribution channels worldwide.
Recent Developments
- In August 2024, Samsung Electronics partnered with Marimekko to create limited-edition Galaxy accessories and designs.
- In December 2023, Samsung Electronics introduced a new vacuum lineup featuring advanced AI, including the Bespoke Jet Bot Combo™. Which offers combined vacuuming, mopping, and steam cleaning for enhanced convenience.
Siemens
Company Overview
| Establishment Year | 1847 |
| Headquarter | Munich, Germany |
| Key Management | Roland Busch (CEO) |
| Revenue (US$ Bn) | $ 81.8 B (2023) |
| Headcount | ~ 320,000 (2023) |
| Website | https://www.siemens.com/ |
About Siemens
Siemens is advancing its presence in the home decor companies/sector through its Smart Infrastructure division. Focusing on innovative and sustainable building technologies.
Recently, at the Light + Building 2024 event, Siemens showcased several new products and partnerships aimed at transforming building operations.
Key developments include the launch of the Building X platform. Which is designed to digitalize and optimize building management, enhancing both energy efficiency and user experience.
Additionally, Siemens introduced cutting-edge circuit protection technology, which significantly improves safety and reduces material usage.
Siemens has also engaged in strategic partnerships, such as with Bember, to enhance smart building capabilities.
These initiatives are part of Siemens’ broader strategy to address urbanization and climate change challenges by integrating digital solutions into everyday infrastructure.
Geographical Presence
Siemens AG, headquartered in Munich, Germany, has a substantial global footprint across various regions. In Europe, it operates extensively in Germany, the UK, France, Italy, and Spain, focusing on industrial automation and infrastructure.
In North America, Siemens is prominent in the U.S. and Canada, delivering solutions in automation and healthcare.
South America sees Siemens active in Brazil and Argentina, while in Asia-Pacific. The company has a significant presence in China, India, and Japan.
The Middle East and Africa regions include notable operations in the UAE and South Africa. Additionally, Siemens maintains a presence in Australia, underscoring its global reach and capability to address diverse regional needs.
Recent Developments
- In July 2024, Siemens partnered with Boson Energy to create technology that converts non-recyclable waste into clean energy.
- In July 2024, Siemens teamed up with Stadtwerke Stuttgart to enhance urban energy transition with advanced building and energy management solutions, supporting climate neutrality goals.
Sony
Company Overview
| Establishment Year | 1946 |
| Headquarter | Tokyo, Japan |
| Key Management | Kenichiro Yoshida (CEO) |
| Revenue (US$ Bn) | $ 96.2 B (2023) |
| Headcount | ~ 113,000 (2023) |
| Website | https://sony.com/ |
About Sony
In 2024, Sony expanded into home décor through advanced home entertainment systems. The company introduced new BRAVIA TVs, including the Mini LED BRAVIA 9 and OLED BRAVIA 8. Featuring technologies such as Dolby Vision and Sony’s XR Processor for enhanced picture quality.
Alongside this, Sony launched BRAVIA Theater audio products, like the Theater Bar 9 and Theater Quad, which are designed to complement BRAVIA TVs and deliver high-quality sound.
Sony’s presence at the 2024 NAMM Show underscored its audio innovation with products like 360 Reality Audio and 360 Virtual Mixing Environment. Solidifying its leadership in consumer and professional audio markets.
Geographical Presence
Sony Corporation, based in Tokyo, has a strong global presence. In Asia-Pacific, it is active in Japan, China, South Korea, and India, focusing on electronics, gaming, and entertainment.
In North America, the company has major operations in the U.S. and Canada. In Europe, Sony operates prominently in the UK, Germany, and France.
Latin American markets include Brazil and Mexico, while in the Middle East and Africa, Sony is present in South Africa and the UAE. Regional headquarters in New York, London, Tokyo, and Hong Kong coordinate its worldwide activities and growth.
Recent Development
- In August 2024, the NFL selected Sony as an official NFL technology partner.
- In April 2024, Sony unveiled a new BRAVIA Theater home audio line, redefining the BRAVIA brand to enhance the home cinema experience with premium audio products.
Robert Bosch
Company Overview
| Establishment Year | 1886 |
| Headquarter | Stuttgart, Germany |
| Key Management | Stefan Hartung (CEO) |
| Revenue (US$ Bn) | $ 99.1 B (2023) |
| Headcount | ~ 429,416 (2023) |
| Website | https://www.bosch.com/ |
About Robert Bosch
Robert Bosch GmbH has bolstered its presence in the home decor companies/sector by expanding into the heating, ventilation, and air conditioning (HVAC) market.
In 2024, Bosch achieved its largest acquisition to date by acquiring Johnson Controls’ global HVAC solutions business, including the Johnson Controls-Hitachi joint venture.
This acquisition enhances Bosch’s position in the residential and light commercial HVAC sectors. Enabling it to deliver a wider array of energy-efficient solutions worldwide.
Bosch has also launched innovative products like the IDS Ultra cold climate heat pump. Tailored for the North American market to address the growing demand for sustainable heating options.
These developments are part of Bosch’s strategic focus on becoming a leader in energy and building technology. Positioning itself as a prominent provider of advanced, eco-friendly home comfort solutions.
Geographical Presence
Headquartered in Stuttgart, Germany, Robert Bosch GmbH is a global leader in technology and services with a widespread presence.
In Europe, Bosch operates in Germany, France, the UK, Italy, Spain, Switzerland, and Austria, specializing in automotive, industrial, and consumer goods.
North America’s key markets are the US, Canada, and Mexico, with a focus on automotive and power tools. Brazil is a major hub in South America.
In the Asia-Pacific region, Bosch is prominent in China, India, Japan, and South Korea, emphasizing automotive and industrial sectors. The company also has a presence in South Africa and the UAE, showcasing its extensive global reach.
Recent Development
- In July 2024, Robert Bosch Smart Home introduced the new Eyes Outdoor Camera II.
- In June 2024, Bosch unveiled its CL and RL series of water source heat pumps.
ABB
Company Overview
| Establishment Year | 1988 |
| Headquarter | Zürich, Switzerland |
| Key Management | Morten Wierod (CEO) |
| Revenue (US$ Bn) | $ 32.2 B (2023) |
| Headcount | ~ 105,000 (2023) |
| Website | https://global.abb/ |
About ABB
ABB Ltd. has been making significant strides in the home decor companies/sector, particularly through its expansion in smart home technologies.
In 2023, ABB acquired Eve Systems, a leading provider of smart home products, positioning itself as a leader in the new Matter and Thread connectivity standards.
This acquisition enhances ABB’s ability to offer comprehensive smart home solutions, including energy management, security, and automation, tailored for retrofitting existing homes.
Additionally, in 2024, ABB expanded its portfolio by acquiring Siemens’ Wiring Accessories business in China, further strengthening its market presence in smart building technologies.
These moves align with ABB’s strategy to lead in the smart home sector by integrating innovative technologies that enhance energy efficiency and home automation capabilities globally.
Geographical Presence
ABB Ltd., headquartered in Zurich, Switzerland, has a broad global reach. In Europe, it operates notably in Germany, the UK, France, Italy, and Sweden, with key manufacturing and R&D centers.
In North America, ABB is established in the U.S. and Canada, focusing on automation and electrification. Its Asia-Pacific presence includes major facilities in China, India, Japan, and South Korea.
In Latin America, it serves Brazil and Mexico, and in the Middle East and Africa, it is prominent in the UAE and South Africa.
This global footprint supports ABB’s strategy of providing customized technological solutions across diverse regions.
Recent Developments
- In May 2024, ABB agreed to acquire Siemens’ Wiring Accessories business in China, expanding its market presence and enhancing its smart building solutions in the region.
- In June 2023, ABB acquired Munich’s Eve Systems GmbH, enhancing its leadership in smart home technology with advanced Matter and Thread standards for connectivity.
Amazon
Company Overview
| Establishment Year | 1994 |
| Headquarter | Seattle, Washington, U.S. |
| Key Management | Jeff Bezos (Executive Chairman) |
| Revenue (US$ Bn) | $ 574.8 Billion (2023) |
| Headcount | ~ 1,525,000 (2023) |
| Website | https://www.amazon.com/ |
About Amazon
Amazon.com, Inc. is increasingly active in the home decor companies/sector, leveraging its extensive e-commerce platform to offer a diverse range of home products and integrate smart home technologies.
Recently, it partnered with Panasonic to embed Fire TV into new smart TVs, enhancing user experience with voice control and smart home features.
Amazon is also exploring new retail strategies, such as discount stores for home goods and electronics, to manage unsold inventory, aligning with the online-to-offline (O2O) commerce trend.
Additionally, Amazon’s focus on affordable, stylish décor items reflects its strategy to lead both e-commerce and home décor markets by offering trend-forward products for 2024.
Geographical Presence
Amazon.com, Inc. boasts a vast and strategically positioned geographical presence across the globe. In North America, it operates extensively in the U.S. and Canada, with major hubs in cities like Seattle and Toronto.
In Europe, Amazon’s footprint includes significant operations in the UK, Germany, France, Italy, and Spain. The Asia-Pacific region features notable expansions in Japan, India, and Australia and a continued cloud presence in China.
In South America, Brazil represents a key market, while in the Middle East and Africa, Amazon maintains a growing presence in the UAE and South Africa. This extensive and well-placed network underscores Amazon’s exceptional global reach and operational prowess.
Recent Developments
- In August 2024, Amazon partnered with TikTok to create a more integrated shopping experience.
- In August 2024, Amazon teamed up with Barclays to launch a co-branded credit card in the UK.
LG
Company Overview
| Establishment Year | 1958 |
| Headquarter | Seoul, South Korea |
| Key Management | Kwang-Mo Koo (Chairman) |
| Revenue (US$ Bn) | $ 64.5 Billion (2022) |
| Headcount | ~ 75,000 (2022) |
| Website | https://www.lg.com/ |
About LG Electronics
LG Electronics has been making significant advances in the home decor companies/sector, particularly through its expansion into smart home technologies.
In 2024, LG acquired an 80% stake in Athom, a Dutch smart home company known for its Homey smart home hub.
This acquisition is part of LG’s strategy to enhance its smart home offerings by integrating third-party devices and expanding its ecosystem.
Additionally, LG unveiled its latest OLED TV lineup, which includes cutting-edge AI-powered processors that significantly enhance the viewing experience.
The new TVs are part of LG’s broader push to dominate the premium home entertainment market while also integrating these devices seamlessly into smart home environments.
These developments reflect LG’s commitment to combining advanced technology with stylish, functional home solutions, further solidifying its position in the home décor and smart home markets.
Geographical Presence
LG Electronics, headquartered in Seoul, South Korea, operates globally and has a notable presence across key regions.
In Asia-Pacific, it maintains strong positions in South Korea, China, Japan, India, and Southeast Asia, focusing on consumer electronics and home appliances.
In North America, LG has significant operations in the U.S., Canada, and Mexico. The company’s European presence spans Western Europe, including Germany, the UK, and Eastern Europe, with an expanding footprint. In Latin America, LG is prominent in Brazil and Argentina.
The Middle East and Africa are also key markets, with LG enhancing its reach in the Middle East and expanding across Africa.
The company supports its global operations with extensive R&D and manufacturing facilities strategically located worldwide.
Recent Developments
- In August 2024, LG Electronics launched a robot vacuum cleaner that combines both dust suction and mopping functions.
- In May 2024, LG Electronics launched “Primefocus Health,” a new initiative that leverages advanced technologies to offer personalized care and enable home health management.
Philips
Company Overview
| Establishment Year | 1891 |
| Headquarter | Amsterdam, Netherlands |
| Key Management | Roy Jakobs (CEO) |
| Revenue (US$ Bn) | $ 19.6 Billion (2022) |
| Headcount | ~ 69,656 (2023) |
| Website | http://philips.com/ |
About Philips
Philips has been enhancing its position in the home decor companies/sector through significant advancements in its home entertainment products.
In 2024, Philips launched its latest lineup of OLED and LED TVs, including the flagship OLED+959, which features cutting-edge technology such as Micro Lens Array (MLA) and Ambilight Plus.
These innovations deliver exceptional brightness and immersive viewing experiences, making them standout options in the premium TV market.
Additionally, Philips has been integrating advanced AI technologies in its TVs to optimize picture quality and provide enhanced gaming features, catering to a wide range of consumer preferences.
These developments are part of Philips’ broader strategy to strengthen its presence in the home décor and smart home markets by offering products that combine aesthetic appeal with high functionality.
Geographical Presence
Philips, headquartered in Amsterdam, Netherlands, boasts a robust global presence with operations across key regions.
In Europe, it has a strong foothold with significant R&D and manufacturing facilities in countries like Germany, France, and the UK.
In North America, the company operates from major hubs in the United States and Canada, focusing on healthcare and consumer products.
Philips also maintains a substantial presence in the Asia-Pacific region, including China, Japan, India, and Australia, with numerous R&D centers and manufacturing units.
In Latin America, key markets include Brazil and Mexico, while in the Middle East and Africa, Philips is active in South Africa, Saudi Arabia, and the UAE.
This extensive geographical network supports Philips’ global strategy, enhancing its ability to deliver innovative solutions and adapt to local market needs.
Recent Development
- In August 2024, Philips expanded its partnership with Isala Hospital to enhance healthcare delivery through innovative and cost-efficient solutions.
- In July 2024, Philips announced the sale of Denmark-based AGITO Medical to Duke Street.
Hanssem
Company Overview
| Establishment Year | 1970 |
| Headquarter | Seoul, South Korea |
| Key Management | Eugene Kim (CEO) |
| Revenue (US$ Bn) | $ 1.5 Billion (2022) |
| Headcount | ~ 2,553 (2023) |
| Website | https://mall.hanssem.com/ |
About Hanssem
Hanssem Co., Ltd., a leading South Korean home décor and furniture company, is advancing its market position by expanding product offerings and embracing strategic initiatives.
Specializing in furniture, kitchen appliances, and home accessories, Hanssem is integrating advanced technology into its products as part of its shift towards a “living tech” approach.
This transformation aims to combine traditional home décor with smart home solutions for an enhanced user experience.
The company is also expanding globally, with operations in the United States, Japan, and China through both physical stores and online platforms. These efforts are designed to sustain its competitive advantage in the evolving home décor industry.
Geographical Presence
Hanssem Co., Ltd., headquartered in Seoul, South Korea, is a major player in the home furnishing and interior design market with a significant presence across Asia and expanding globally.
The company operates extensively in South Korea and has numerous showrooms and stores. Regionally, it has established a foothold in China, Vietnam, and Japan, focusing on major urban areas.
Internationally, Hanssem is making strides in the United States with showrooms in cities like Los Angeles and New York and is exploring opportunities in other global markets.
This strategic geographical expansion aims to cater to diverse consumer needs and enhance brand recognition worldwide.
Recent Developments
- In July 2024, Hanssem, in partnership with Lotte Hi-Mart, launched a new store featuring home appliances and furniture.
- In January 2024, Hanssem sold a 37.8% stake to IMM Private Equity and Lotte Group for US$1.2 billion.
Conair
Company Overview
| Establishment Year | 1959 |
| Headquarter | Stamford, Connecticut, USA |
| Key Management | Kristie Juster (CEO) |
| Revenue (US$ Bn) | $ 2.1 Billion (2023) |
| Headcount | ~ 3,571 (2023) |
| Website | http://www.conair.com/ |
About Conair
Conair Corporation, widely recognized for its personal care and kitchen appliance products, has also made significant strides in the home decor companies/sector.
In 2023, Conair acquired the Fulham Group, a manufacturer specializing in outdoor grilling products. Signaling Conair’s expansion into more diverse home-related categories.
This acquisition complements Conair’s strategy to diversify its product offerings beyond traditional kitchen appliances and personal care items.
Additionally, Conair continues to innovate with new product launches aimed at enhancing user convenience and efficiency in the home.
For instance, at the NPE2024 event, Conair introduced several advanced technologies, including AI-driven systems for resin handling and temperature control units. Which are designed to optimize and automate complex tasks in home settings.
These developments reflect Conair’s commitment to leveraging technology to improve home environments. Making it a noteworthy player in the broader home décor and appliance market.
Geographical Presence
Conair Corporation has a significant global presence, with operations spanning North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
Headquartered in Stamford, Connecticut, Conair’s extensive network in the U.S. and Canada includes multiple distribution centers and retail partnerships.
In Europe, the company is active in the UK, Germany, France, Italy, and Spain. In the Asia-Pacific region, Conair operates in China, Japan, and Australia, and it is supported by local distribution and retail networks.
Latin American markets, including Brazil and Mexico, are served through established distribution channels. The company is expanding its presence in the UAE and South Africa.
Conair’s global strategy includes a mix of direct retail, e-commerce, and regional partnerships to cater to diverse consumer needs.
Recent Developments
- In January 2024, Conair Group, in collaboration with Davis Standard and Zumbach Electronics, showcased the production of extruded, tapered medical tubing using a photoluminescent thermoplastic elastomer blend.
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