Table of Contents
Running Shoes Market Overview
Running shoes brands provide specially designed footwear that enhances runners’ comfort, support, and protection.
They come in various types, including neutral, stability, motion control, minimalist, and trail running shoes, each tailored to different gait patterns and running environments.
Key features to consider include cushioning, arch support, heel-to-toe drop, outsole material, and breathability, all of which impact performance and comfort.
Proper fitting is crucial, typically requiring a half to a full size larger than regular shoes. With attention to width and trying on with running socks.
The lifespan of running shoes ranges from 300 to 500 miles, and regular maintenance can extend their durability.
Selecting the right pair can significantly reduce the risk of common running injuries, enhancing the overall running experience.
Market Drivers
The global running shoes brands market is driven by several key factors. Including rising health consciousness as more individuals adopt active lifestyles and participate in running events, which increases demand for specialized footwear.
Technological advancements in materials and design enhance comfort and performance. While the growth of e-commerce facilitates access to a diverse range of products.
Additionally, increasing disposable incomes, the popularity of athleisure trends, and a growing emphasis on sustainability further boost consumer interest in running shoes.
Collectively, these drivers contribute to the robust growth trajectory of the market, shaping consumer preferences and purchasing behavior.
Market Size
The running shoes market is expected to grow from USD 14,682.4 million in 2022 to USD 21,114.7 million by 2032, with a compound annual growth rate (CAGR) of 3.7%.
List of Major Companies
These are the top 10 companies operating in the Running Shoes Market:
Adidas
Company Overview
| Establishment Year | 1924 |
| Headquarter | Herzogenaurach, Bavaria, Germany |
| Key Management | Bjørn Gulden (CEO) |
| Revenue (US$ Bn) | $ 23.2 Billion (2022) |
| Headcount | ~ 58,564 (2022) |
| Website | https://www.adidas.com/ |
About Adidas
Adidas continues to make strides in the running shoes brands market through innovation and athlete collaborations.
Recent developments include the launch of the Adizero Adios Pro Evo 1, the lightest racing shoe in Adidas’ history.
Which played a key role in record-breaking performances at the 2023 Berlin Marathon. This shoe is part of Adidas’ broader commitment to performance-enhancing technologies, like the new “Strung” textile innovation used in the Adizero Prime x Strung.
Aimed at optimizing comfort and performance for long-distance runners. The company is also focused on sustainability, to ensure that 90% of its products are made from sustainable materials by 2025.
Adidas’ overall strategy, “Own the Game,” aims to strengthen its direct-to-consumer business and increase profitability across key markets. Including North America and China, by focusing on digitalization and consumer experience.
Geographical Presence
Adidas AG, based in Herzogenaurach, Germany, has a significant global presence across various regions. Europe remains a key market for revenue, while North America, particularly the U.S., has experienced notable growth.
The Asia-Pacific region is vital for expansion, especially in China and India, with products tailored to local preferences.
Adidas is gaining traction in Brazil and Argentina in Latin America, and its retail network is expanding. The Middle East and Africa, especially South Africa and the GCC, are emerging markets with potential.
By employing a multi-channel distribution strategy that emphasizes direct-to-consumer sales and wholesale partnerships. Adidas reinforces its position as a leader in the global sportswear industry, with continued expansion anticipated.
Recent Developments
- In September 2024, Adidas entered into a sponsorship partnership with Hexagon Cup.
- In September 2024, Adidas announced its plans to shut down its running app offices in Austria.
Puma
Company Overview
| Establishment Year | 1948 |
| Headquarter | Herzogenaurach, Bavaria, Germany |
| Key Management | Arne Freundt (CEO) |
| Revenue (US$ Bn) | $ 9.3 B (2022) |
| Headcount | ~ 18,420 (2022) |
| Website | https://eu.puma.com/ |
About Puma
Puma is enhancing its position in the running shoes brands market through innovation and strategic growth. In 2023, the company launched the Deviate Nitro Elite 3, its fastest running shoe.
Utilizing Nitro foam technology to boost performance for both elite and everyday runners. Successful models like the Velocity Nitro support this growth in the running division.
Additionally, Puma is expanding its digital and direct-to-consumer strategies while maintaining strong wholesale partnerships.
Recent collaborations with notable athletes, including LaMelo Ball and Breanna Stewart. Strengthen Puma’s presence in key markets like the U.S. and China. These efforts aim to increase brand desirability and market share in running and sportstyle footwear.
Geographical Presence
Puma SE, based in Herzogenaurach, Germany, has a significant global presence. Impacting markets across Europe, North America, Asia-Pacific, Latin America, and the Middle East and Africa. It has strong market penetration in Western and Central Europe.
Particularly in Germany, France, and the UK, while the U.S. and Canada are crucial revenue sources in North America. In the rapidly expanding Asia-Pacific region, especially China and India, Puma emphasizes local partnerships and culturally tailored products.
In Latin America, particularly Brazil and Argentina, the company seeks growth through community engagement and sponsorships.
Furthermore, Puma is enhancing its e-commerce capabilities and investing in sustainability initiatives to boost brand visibility and consumer loyalty worldwide.
Recent Developments
- In September 2024, Puma opened a new flagship store in Sunway Lagoon, Kuala Lumpur, Malaysia.
- In July 2024, Puma, in collaboration with Lemlem, launched a collection in Argentina.
Nike
Company Overview
| Establishment Year | 1964 |
| Headquarter | Beaverton, Oregon, U.S. |
| Key Management | John Donahoe (CEO) |
| Revenue (US$ Bn) | $ 51.3 Billion (2024) |
| Headcount | ~ 79,400 (2024) |
| Website | https://www.nike.com/ |
About Nike
Nike remains a leader in the running shoes brands market by emphasizing innovation and advanced technology.
In 2023, the company introduced several high-performance models, including the Vaporfly 3 and Pegasus 40, both utilizing Nike’s proprietary ZoomX foam for improved energy return and lightweight performance.
Additionally, the Pegasus Trail 4 and Wildhorse 8 were launched to meet the needs of trail runners, featuring rugged outsoles and durable constructions.
Nike is also focused on expanding its direct-to-consumer (DTC) sales, which now account for 26% of overall revenue, driven by digital engagement and enhanced e-commerce capabilities.
Furthermore, the company is investing in its global supply chain to boost efficiency and sustainability, aiming to improve market speed and inventory management while designing high-performance shoes that minimize environmental impact.
Geographical Presence
Nike, Inc. is a leading global brand in athletic footwear and apparel, with a strong geographical presence across North America, Europe, the Middle East, Africa, Asia-Pacific, and Latin America.
North America, particularly the United States, is its largest market, fueled by high demand for performance and lifestyle products.
The EMEA region offers diverse growth opportunities, especially in the UK, Germany, and emerging markets. In the Asia-Pacific region, China is rapidly growing, supported by established markets in Japan and Australia.
Latin America, with Brazil and Mexico, also presents expansion potential. Nike’s focus on a direct-to-consumer strategy strengthens its brand control and consumer engagement, positioning the company for sustained growth while prioritizing sustainability and technology integration in its future strategies.
Recent Development
- In August 2024, Nike opened a new store in Indore, Madhya Pradesh, India.
- In August 2024, Nike opened a new retail outlet in Quebec, Canada.
ASICS
Company Overview
| Establishment Year | 1949 |
| Headquarter | Kobe, Japan |
| Key Management | Motoi Oyama (CEO) |
| Revenue (US$ Bn) | $ 3.9 Billion (2022) |
| Headcount | ~ 8,927 (2022) |
| Website | https://www.asics.com/ |
About ASICS
ASICS Corporation has continued to strengthen its position in the running shoes brands market with a series of innovative product launches in 2023.
Key among these is the GEL-NIMBUS 25, which has been recognized for offering superior comfort thanks to its new PureGEL™ technology and FF BLAST™ PLUS ECO cushioning, both aimed at providing softer landings and better energy return.
In addition, ASICS introduced the GEL-KAYANO 30, celebrating the 30th anniversary of this model with improvements in stability and cushioning through its 4D GUIDANCE SYSTEM™.
These developments align with ASICS’ broader strategy to expand its market share in running, particularly in North America and Europe, by 2026. The company is also focusing on sustainability, with recent collections featuring eco-friendly materials and designs.
Geographical Presence
ASICS Corporation, established in 1949 and based in Kobe, Japan, is a leading global sportswear brand specializing in athletic footwear and apparel.
The company has a strong presence in Japan and significant markets in North America, Europe, Asia-Pacific, Latin America, and the Middle East. In the U.S., ASICS is particularly popular among runners, while in Europe, it enhances its visibility through sponsorship of local sporting events.
The brand is focused on expanding its market share in China and is gradually entering Latin America and exploring opportunities in the Middle East and Africa.
With a commitment to innovation and localized marketing, ASICS is well-positioned for continued growth in the competitive sportswear industry.
Recent Development
- In September 2024, ASICS Corporation launched the ASICS GEL-Quantum 360 VIII Utility.
- In August 2024, ASICS Corporation launched METAFUJI TRAIL shoes.
Deckers
Company Overview
| Establishment Year | 1973 |
| Headquarter | Goleta, California, U.S. |
| Key Management | Stefano Caroti (CEO) |
| Revenue (US$ Bn) | $ 4.2 B (2024) |
| Headcount | ~ 4,800 (2024) |
| Website | https://deckers.com/ |
About Deckers Outdoor
Deckers Outdoor Corporation has achieved notable success in the running shoes brands market through its Hoka brand, focusing on product innovation and market expansion.
In 2023, Hoka introduced the Skyward X, a daily running shoe featuring an advanced carbon fiber plate system for improved cushioning and stability, appealing to both elite and casual runners. Sales for Hoka surged over 27% in Q2 2024, reinforcing its status as a leading running shoe brand.
Deckers aims to grow Hoka into a multibillion-dollar performance brand by enhancing its direct-to-consumer efforts and strengthening global wholesale partnerships, particularly in the U.S. and Europe.
This growth has prompted the company to raise its 2024 financial outlook, driven by strong performance from both Hoka and UGG brands.
Geographical Presence
Deckers Outdoor Corporation, headquartered in Goleta, California, is a leading footwear company known for its innovative brands, such as UGG, Teva, Hoka One, and Sanuk.
The company operates primarily in North America, Europe, and Asia-Pacific. In the U.S., Deckers generates significant revenue, particularly from UGG, while in Europe, the brand enjoys strong sales in the UK and Germany.
The Asia-Pacific region, especially Japan and China, presents substantial growth opportunities due to increasing interest in outdoor activity.
Deckers employs a multi-channel distribution strategy that includes e-commerce, wholesale, and direct-to-consumer sales, positioning itself favorably for future growth in the global footwear market.
Recent Developments
- In July 2024, Deckers Outdoor Corporation announced its plans to sell the Sanuk brand to Lole Inc.
- In April 2024, HOKA introduced the Skyward X, the newest addition to its line of maximalist cushioned performance running shoes.
Under-Armour
Company Overview
| Establishment Year | 1996 |
| Headquarter | Baltimore, Maryland, U.S. |
| Key Management | Colin Browne (CEO) |
| Revenue (US$ Bn) | $ 5.7 Billion (2023) |
| Headcount | ~ 6,800 (2023) |
| Website | http://www.underarmour.com/ |
About Under Armour
Under Armour continues to make significant advances in the running shoes brands/sector, focusing on both innovation and expanding its global presence.
In 2023, the company launched several new models, such as the UA Velociti 3 and UA SlipSpeed, featuring cutting-edge technologies like UA Flow for lightweight cushioning and Iso-Chill for a cooling effect.
These shoes are designed for versatile use, from long-distance running to cross-training. Additionally, Under Armour has invested heavily in marketing, particularly around its HOVR technology, which aims to enhance energy return while reducing impact and appeals to both casual runners and elite athletes.
The brand’s digital strategy, including the integration of sensors in shoes that sync with its MapMyRun app, further strengthens its presence in the competitive running shoe market.
Geographical Presence
Under Armour, Inc. has a strong geographical presence, especially in North America, with the U.S. contributing significantly to its revenue.
In Europe, it holds a solid position in Western markets like the UK and Germany while expanding into Eastern Europe.
China serves as a key growth market in the Asia-Pacific region, bolstered by strategic partnerships and e-commerce initiatives.
Additionally, Under Armour is exploring emerging markets in Latin America and the Middle East, emphasizing local collaborations and sustainability efforts.
By focusing on e-commerce and retail growth, Under Armour is well-positioned to benefit from the rising global interest in fitness.
Recent Developments
- In August 2024, Under Armour sold MapMyFitness to Outside Interactive Inc.
- In August 2024, Under Armour announced its plans to acquire UNLESS COLLECTIVE.
Bata
Company Overview
| Establishment Year | 1894 |
| Headquarter | Lausanne, Switzerland |
| Key Management | Sandeep Kataria (CEO) |
| Revenue (US$ Bn) | $ 34.8 Billion (2023) |
| Headcount | ~ 4,073 (2023) |
| Website | http://bata.com/ |
About Bata
Bata Corporation has been making strategic moves to strengthen its position in the running shoes brands/sector, focusing on expanding both its product offerings and global reach.
In 2023, Bata launched its Floatz line, targeting the molded footwear market at competitive prices and positioning it as a direct competitor to brands like Crocs and Birkenstock.
Additionally, the company is planning to enhance its performance footwear segment through its Power brand, aiming to challenge industry leaders such as Adidas and Nike in the athletic and running shoe categories.
Bata India has also partnered with Nine West to manufacture and sell premium footwear in India, further expanding its presence in the lifestyle and fashion segments.
Geographical Presence
Bata Corporation’s extensive geographical presence spans Europe, Asia-Pacific, Africa, North America, and Latin America, with key markets such as India, China, South Africa, and Brazil.
Bata operates numerous retail outlets and e-commerce platforms, adapting its strategies to local consumer preferences.
The company’s growth is driven by increasing demand for quality footwear, expansion in emerging markets, and a focus on innovation, positioning it well for continued success in the global footwear industry.
Recent Developments
- In September 2024, Bata introduced the Emily in Paris collection.
- In September 2024, Bata introduced the new Pujo Glam collection.
FILA
Company Overview
| Establishment Year | 1911 |
| Headquarter | Seoul, South Korea |
| Key Management | Gene Yoon (Chairman) |
| Revenue (US$ Bn) | $ 30.9 Billion (2023) |
| Headcount | ~ 11,800 (2023) |
| Website | https://www.fila.com/regionselector |
About FILA
FILA has been actively growing its presence in the running shoe brands/sector, with a strong focus on performance and innovation.
In 2023, the brand launched new models like the FILA Astatine and FILA Argon, designed to cater to both high-performance athletes and casual runners.
The Astatine, equipped with a carbon plate and Energized Wave Foam, aims to provide enhanced rebound and durability for tempo runs and races. At the same time, the Argon serves as a versatile daily trainer, offering comfort and traction.
FILA’s revenue has seen growth, driven by its expansion in premium segments such as golf and tennis, with the company focusing on improving its profitability through strategic store expansions and collaborations. FILA continues to strengthen its global footprint, particularly under its parent company, ANTA Sports.
Geographical Presence
FILA offers a diverse range of products, including athletic shoes, apparel, and accessories. The company’s geographical presence spans North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
In North America, FILA targets both performance and lifestyle segments, while in Europe, it emphasizes premium products and collaborations.
The Asia-Pacific region, particularly South Korea and China, is a significant growth driver fueled by rising disposable incomes and sports participation.
In Latin America, FILA caters to a growing middle class, and in the Middle East and Africa, it focuses on expanding its retail network. This strategic global outreach positions FILA for continued growth in the competitive sportswear market.
Recent Development
- In September 2024, FILA expanded its sneaker range in India by introducing the ‘Bellissimo’ collection in partnership with Metro Brands Limited.
Salomon
Company Overview
| Establishment Year | 1947 |
| Headquarter | Épagny-Metz-Tessy, France |
| Key Management | Franco Fogliato (CEO) |
| Revenue (US$ Bn) | $ 4.3 Billion (2023) |
| Headcount | ~ 2,822 (2023) |
| Website | http://www.salomon.com/ |
About Salomon
Salomon Group has been actively innovating in the running shoe sector, with a strong emphasis on sustainability and performance.
In 2023, the company launched several notable products, including the INDEX.02, a fully recyclable running shoe, continuing its commitment to reducing environmental impact.
Additionally, Salomon introduced the S/LAB Spectur, a high-performance running shoe designed for everyday runners, blending speed, stability, and comfort with the use of carbon plates and Energy Foam technology.
This model was created with a focus on optimizing the biomechanics of non-elite runners, making advanced shoe technology accessible to more people.
Salomon has also expanded its presence globally, with significant growth in the U.S. and China, and continues to focus on integrating sustainability across its operations.
Geographical Presence
Salomon Group is a leading player in the global outdoor sports market, renowned for its high-performance footwear, apparel, and equipment.
Its geographical presence spans North America, where it has a strong retail network, particularly in the U.S. and Canada; Europe, with significant operations in Western and Eastern countries; and the Asia-Pacific region, notably in China and Japan, where outdoor sports are gaining popularity.
Salomon is expanding its footprint in Latin America and the Middle East, leveraging e-commerce and local partnerships to enhance brand visibility.
The company’s commitment to sustainability and ongoing product innovation further solidify its competitive advantage, positioning Salomon for growth as outdoor activities continue to rise in demand globally.
Recent Development
- In November 2023, Salomon introduced a high-performance race-day running shoe designed to offer everyday runners the same advantages as elite marathoners.
New-Balance
Company Overview
| Establishment Year | 1906 |
| Headquarter | Boston, Massachusetts, U.S. |
| Key Management | Joe Preston (CEO) |
| Revenue (US$ Bn) | $ 6.5 Billion (2023) |
| Headcount | ~ 8,000 (2024) |
| Website | http://newbalance.com/ |
About New Balance
New Balance Athletics, Inc. continues to advance in the running shoes brands sector with a focus on innovation and performance.
In 2023, the company introduced several key models, including the Fresh Foam X 1080v13 and the FuelCell SuperComp Elite v3, which are designed for both everyday runners and marathon athletes.
These shoes feature cutting-edge technologies like Fresh Foam X and carbon plates for enhanced cushioning and energy return.
New Balance is also expanding its manufacturing footprint in the U.S., breaking ground on a new $70 million facility in New Hampshire aimed at increasing production capacity to meet rising global demand.
The company remains committed to blending performance innovation with craftsmanship, bolstering its reputation in both domestic and international markets.
Geographical Presence
New Balance Athletics, headquartered in Boston, is a global leader in athletic footwear and apparel. The company maintains a strong presence in North America, particularly the U.S. and Canada, while also expanding in Europe, Asia-Pacific, Latin America, and the Middle East.
Key markets include the U.K., Germany, Japan, and China, where localized marketing and product offerings are emphasized.
New Balance focuses on sustainability, e-commerce development, and strategic partnerships to enhance brand visibility and resonate with diverse consumer bases.
As the athletic wear market grows, New Balance is well-positioned to capitalize on emerging trends and demands worldwide.
Recent Developments
- In February 2024, New Balance Athletics opened a new store in Hyderabad, India.
- In January 2024, New Balance Athletics opened four new concept stores in Phnom Penh, Cambodia.
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